Threads reaches 500M monthly users, adds personalization and community features
7 reported
Meta-owned social platform Threads has reached 500 million monthly active users, the company announced Tuesday, nearly three years after launching as a competitor to X. The platform also introduced new features, including a “Your Algo” tool that lets users privately control what they see in their feed without posting publicly. The tool allows users to request more or less of certain topics for one, three, or seven days, and is rolling out in the U.S., Canada, UK, Australia, and New Zealand. Threads is also bringing “Communities” out of beta, adding a Communities Hub and distinct icons for easier discovery. The platform is expanding Live Chats to more communities, with the ability to co-host chats and quote moments to feeds, and all communities will be able to start Live Chats by July. The 500 million monthly active user milestone represents an addition of 100 million users in the past 10 months, following the company’s August 2025 announcement of 400 million monthly active users.
What’s reported
Threads has reached 500 million monthly active users, announced Tuesday.
The “Your Algo” tool lets users privately control feed content for one, three, or seven days.
Your Algo is rolling out in the U.S., Canada, UK, Australia, and New Zealand.
Communities are moving out of beta with a new Communities Hub and distinct icons.
Live Chats are expanding to more communities, with co-hosting and quote-to-feed features.
All communities will be able to start Live Chats by July.
Threads added 100 million monthly users in the past 10 months, from 400 million in August 2025.
Key figures
Connor Hayes, Instagram head (quoted in the article)
Sources: TechCrunch
