Suno Launches Spark Incubator Program for Independent Artists
7 reported
Suno announced a new incubator program called Spark on Thursday, designed to provide grants, mentorship, and distribution opportunities for unsigned singers, songwriters, and producers aged 18 and older. Selected individuals will receive grants ranging from thousands to tens of thousands of dollars, additional marketing funds, invitations to songwriting camps, and feedback on their work. Artists will retain creative and commercial rights over work created through the program and can choose their own distributor. The announcement comes as Suno faces active litigation from Universal Music Group and Sony Music Entertainment, and criticism from artists including SZA, who on Instagram accused producer Diplo of being an investor and helping train models on writers and producers’ work. A Suno spokesperson declined to comment, pointing to a LinkedIn post from chief product officer Jack Brody stating that training metadata does not include artists’ names and cannot replicate trained material.
What’s reported
Suno launched Spark, an incubator program for independent artists, on Thursday.
The program is open to unsigned singers, songwriters, and producers 18 and older.
Selected artists receive grants in the thousands to tens of thousands of dollars, marketing funds, songwriting camp invitations, and feedback.
Artists retain creative and commercial rights over work created through Spark and can choose their distributor.
Suno faces active litigation from Universal Music Group and Sony Music Entertainment.
SZA on Instagram claimed producer Diplo is an investor and helped train models on writers and producers, calling AI music generators “degenerate shit.”
A Suno spokesperson declined to comment, citing a LinkedIn post from chief product officer Jack Brody.
Key figures
Paul Sinclair, Suno’s chief music officer
Rosie Nguyen, Suno’s head of creator economy and monetization
SZA, artist
Jack Brody, Suno’s chief product officer
Diplo, producer (mentioned by SZA)
Sources: Variety
