RisingJoy Launches RJOY Microdrama Service on TikTok Minis
7 reported
RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service initially available in the U.S. and Japan via TikTok Minis. The launch was announced by CEO and co-founder Cassandra Yang at the APOS conference in Bali. RJOY launches with 20 originals scheduled for the second half of 2026, including AI anime and AI human formats. The company’s choice of launch markets reflects commercial weight, as the U.S. accounts for close to half of all global microdrama in-app purchase revenue outside China, and Japan ranks second worldwide, according to Media Partners Asia data. RisingJoy has built a licensing and distribution network spanning more than 30 countries and 50-plus platforms, covering content in Chinese, English, Korean and AI-original formats.
What’s reported
RisingJoy launched RJOY, a direct-to-consumer microdrama streaming service.
RJOY is initially available in the U.S. and Japan via TikTok Minis.
The launch was revealed by Cassandra Yang, CEO and co-founder, at the APOS conference in Bali.
RJOY launches with 20 originals scheduled for the second half of 2026.
The slate includes AI anime titles “Addicted to the Dark Boss” and “Hide My Secret in the Moonlight,” AI human productions “The Substitute Bride’s Secret Wonderland” and “Blind Spoiled,” and original fantasy anime “Locked Away, I Became Unbreakable.”
The U.S. accounts for close to half of all global microdrama in-app purchase revenue outside China; Japan ranks second worldwide, per Media Partners Asia data.
RisingJoy’s network spans more than 30 countries and 50-plus platforms, covering Chinese, English, Korean and AI-original formats.
Key figures
Cassandra Yang, CEO and co-founder of RisingJoy
Sources: Variety
