Google Rolls Out Play Store Fee Cuts and External Payments After Epic Settlement
5 verified3 unconfirmed2 contested
Google has begun implementing changes to its Play Store fee structure and payment policies as part of a settlement with Epic Games. The old 30 percent commission is being replaced by a tiered system that separates billing and service fees. Developers will now be allowed to direct users to external payment options outside the Play Store. The changes are rolling out in select markets first, with a broader global expansion planned over the next year. Both sources report that the new fees are lower for most developers, particularly smaller ones. The rollout timeline and exact fee tiers differ between markets depending on factors such as developer earnings and installation dates.
What’s verified
The old 30 percent commission on Play Store transactions is being replaced by a lower, tiered fee structure.
The new system decouples billing fees from service fees.
Developers are now permitted to use external payment options instead of Google Play's billing system.
These changes are part of the settlement agreement between Google and Epic Games.
The new policies are launching initially in select markets, with global expansion to follow.
Where accounts differ
Timing of rollout: One source states that the new fee structure becomes available in Europe, the UK, and the US starting June 30. Another source reports that changes will go into effect in some areas at the end of September and the end of the year, with worldwide expansion after September 30, 2027.
Fee details for apps earning over $1 million annually: One source says the rate for various transaction types may reach 25 percent on existing installs and will cap at 20 percent for new installs. Another source states that such apps will face a 20 percent fee for new in-app purchases and a 10 percent fee for subscriptions.
Not yet confirmed
Whether the court has formally signed off on the settlement (mentioned by one source only).
The exact details of Google's "Games Level Up" and "Apps Experience" programs for lower rates (mentioned by one source only).
The specific 10 percent service fee for the first $1 million in annual earnings (mentioned by one source only).
Key figures
Google
Epic Games
Sources: Ars Technica, The Verge
