Universal Skips Influencer Screenings for ‘The Odyssey,’ Critics Approve
5 reported
Universal Studios has opted to skip the typical influencer preview screenings for Christopher Nolan's adaptation of Homer's Odyssey, a move that has drawn praise from film critics. The decision, reported by The Hollywood Reporter on Thursday, means that while some TikTok and YouTube creators may still see the film alongside press, the studio is not directly courting influencer buzz. Critics have responded positively, with some calling the move "bold" and suggesting it signals respect for professional film criticism. The film is scheduled for a global premiere in London on July 7, with tickets already selling rapidly and setting records at BFI Imax.
What’s reported
Universal Studios is skipping influencer preview screenings for Christopher Nolan's The Odyssey, as reported by The Hollywood Reporter on Thursday.
The film's global premiere is July 7 in London.
Tickets went on sale earlier this month and shattered the record for most seats sold in a 24-hour period at BFI Imax, which has the largest screen in the UK.
Showings in premium Imax and 70-mm formats sold out across the US, with scalpers listing tickets for up to $1,000 on eBay.
The film is projected for an opening of $80 million to $100 million.
Key figures
Christopher Nolan, director of The Odyssey
Scott Mantz, cofounder of the Hollywood Critics Association
David Ehrlich, IndieWire chief film critic
Kristen Lopez, editor-in-chief of The Film Maven
Tim Grierson, senior US critic for Screen International
Sources: Wired
