UK luxury barbecue market sees surge in premium outdoor cooking
11 reported
A single-source report from The Guardian indicates that the UK market for barbecues costing over £1,000 has grown significantly in recent years. The Big Green Egg, a premium brand, recorded 1 million visits to its UK website so far this year, with its classic model retailing at £1,495. Other high-end options include Bertha’s outdoor coal ovens at £4,500, Kamado Joe’s Series III charcoal barbecue at £2,000, and the OFYR wood-fired unit at £1,295. John Lewis reported a 100% increase in sales of its premium barbecue range over the past 12 months, and Weber noted rising demand for its premium models. According to food consultant Alexandra Hayes, the trend emerged during Covid when eating-out restrictions led consumers to seek special food experiences at home. Chef Melanie Brown observed a shift from charring to gastronomy, with more chefs using fire and charcoal, and noted that barbecues are now used year-round, not just in summer.
What’s reported
The Big Green Egg recorded 1 million visits to its UK website so far this year.
Its classic model retails at £1,495.
Bertha sells outdoor coal ovens for £4,500.
Kamado Joe’s Series III charcoal barbecue costs £2,000 and includes a cover, charcoal, and fire starters.
The OFYR wood-fired outdoor unit costs £1,295 and doubles as a fire pit.
John Lewis reported a 100% increase in premium barbecue range sales over the past 12 months.
Weber noted increased demand for its premium models.
Alexandra Hayes said the premium trend emerged during Covid due to eating-out restrictions.
Melanie Brown said there has been a shift from charring to gastronomy in barbecue interpretation.
Brown stated barbecues are now bought for year-round use.
The Met Office reported last summer was the hottest on record, and all five of the UK’s warmest summers have occurred since 2000.
Key figures
Alexandra Hayes, co-founder of Harris and Hayes food consultancy
Melanie Brown, chef-restaurateur of The Laundry in Brixton
Sources: The Guardian
