Shanghai TV Market Adopts Dual-Venue Format to Boost Chinese Content Sales
6 reported
The Shanghai International Film & TV Market is introducing a dual-venue format at the Shanghai Exhibition Center this year, according to a report from Variety. The new structure includes separate spaces for international company pavilions and a dedicated arena pairing Chinese content sellers with buyers from major markets including the U.K., France, Brazil, and Canada. The international pavilion brings together institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain, with programming centered on foreign production showcases and location promotion. The Chinese promotion venue will host matchmaking sessions organized by category – films, drama series, and microdramas – alongside international industry salons and cultural tourism route promotions. The market is also introducing an official awards category for microdramas this year, recognizing outstanding short-form productions across four judging dimensions. Chen Guo, managing director of Shanghai International Film & TV Events Center, stated that the TV forum programming will center on facilitating global content deals and that the market’s core aim goes beyond one-off transactions to encourage long-term partnerships.
What’s reported
The Shanghai International Film & TV Market is launching a dual-venue format at the Shanghai Exhibition Center this year.
The international pavilion includes institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain.
The Chinese promotion venue will host matchmaking sessions for films, drama series, and microdramas.
An official awards category for microdramas is being introduced, judging value orientation, narrative and creativity, production and audiovisual quality, and distribution and reputation.
Last year, overseas guests accounted for 12% of total market attendees, with creative personnel at 35.54%.
The market runs contiguously with the Shanghai International Film Festival.
Key figures
Chen Guo, managing director of Shanghai International Film & TV Events Center
Sources: Variety
