Netflix to Stream Videos from Eater, Other Digital Publishers Starting August 3

Netflix to Stream Videos from Eater, Other Digital Publishers Starting August 3

5 verified3 unconfirmed

Netflix has announced a partnership with dozens of digital media publishers to bring their video content to the streaming platform. The deal includes food brands such as Eater, Bon Appétit, Epicurious, Delish, Food & Wine, Tastemade, and BuzzFeed’s Tasty, as well as lifestyle outlets like Architectural Digest and Variety. Starting August 3, a mix of new, recent, and archival videos will be available to Netflix subscribers in select regions. Eater’s vice president of video, Stephen Pelletteri, stated that the partnership gives the brand’s award-winning video program more global reach. The Verge reported that the videos will range from approximately 3 to 20 minutes in length and span topics including food, travel, fashion, and design. Netflix described the move as allowing subscribers to watch content from around the Internet without leaving the platform, with the possibility of additional partners in the future.

What’s verified

Netflix signed deals with multiple digital publishers to bring their video content to the streaming service.
The partnership includes food brands Eater, Bon Appétit, Epicurious, Delish, Food & Wine, Tastemade, and Tasty.
Lifestyle outlets such as Architectural Digest, Allure, Billboard, Variety, and Harper’s Bazaar are also part of the deal.
The content begins streaming on August 3.
Eater’s videos on Netflix will include new episodes of series like “Let’s Do Lunch” and “Chef’s Day Off,” as well as archival content.

Not yet confirmed

One source reports that the videos will initially be available in the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand; this geographic scope is not confirmed by the other source.
One source mentions a Bloomberg report about second-season viewership slumps on Netflix shows; this context is not addressed by the other source.
It is unclear how many total videos or series are included beyond those named.

Key figures

Stephen Pelletteri – Vice President of Video at Eater.

Sources: eater.com, The Verge

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