MeatEater’s Steven Rinella Signs With UTA for Representation

The Story

Steven Rinella and his outdoor media company MeatEater have signed with United Talent Agency for representation, according to a single-source report from The Hollywood Reporter. UTA will work to expand the brand’s opportunities in digital video, audio, brand partnerships, TV and live touring.

Key Facts

• MeatEater produces the MeatEater series on Netflix and YouTube, plus The MeatEater Podcast on Spotify.
• UTA partner and co-head of UTA Creators Oren Rosenbaum said the company is “excited to partner with a brand whose audience doesn’t just follow the lifestyle; they live it.”
• MeatEater CEO Jason Bergsman said the brand is “pleased to partner with the team at UTA to provide our passionate fans with even more opportunities to engage.”
• The MeatEater TV series is in production on its 14th season and has about 1.8 million subscribers across Netflix, YouTube and ad-supported streaming channels.
• MeatEater plans to announce expanded FAST channel offerings, distribution and a new live tour in the coming months.
• Rinella hosts The MeatEater Podcast twice a week; MeatEater also produces the sports podcast Bear Grease (hosted by Clay Newcomb) and the true crime podcast Blood Trails.
• A new season of MeatEater’s American History podcast, hosted by author Bryan Burrough, is set to launch.
• Rinella has written ten books and six audiobooks.
• Rinella advocates for conservation, public land access and responsible hunting.
• Rinella and MeatEater continue to be represented by Marc Gerald at Europa Content for publishing; Burrough is represented by the Wylie Agency, working with CAA.

Conflicting Reports

No conflicting reports identified in the source article.

Still Unclear

No open questions identified in the source article.

Misconceptions

No widespread misconceptions addressed in the source article.

Key Figures

• Steven Rinella (writer, TV performer, podcast host, founder of MeatEater)
• Oren Rosenbaum (partner and co-head of UTA Creators)
• Jason Bergsman (MeatEater CEO)
• Clay Newcomb (host of Bear Grease podcast)
• Bryan Burrough (host of MeatEater’s American History podcast)
• Marc Gerald (Europa Content, represents Rinella/MeatEater for publishing)

Sources: The Hollywood Reporter