Masters pimento cheese sandwich still $1.50 as other prices rise
The Story
The Masters golf tournament continues to offer its pimento cheese sandwich for $1.50, a price unchanged since 2002. Other menu items remain no more than $3.00, with cans of beer and wine at $6.00. The low concession prices contrast with rising ticket and merchandise costs.
Key Facts
- The pimento cheese sandwich has been on the menu since 1934, when it cost 30 cents (over $7 today).
- The tournament Instagram post stated, “From the items offered to the price paid, Masters morsels are a model of concessions consistency.”
- Buying all 27 menu items totals $78.75.
- Spectator Monica Johnson told NPR last year: “After paying elevated prices at other sporting events, this is actually a real pleasant surprise to actually pay these prices.”
- Augusta National Chairman Billy Payne said in 2007: “We take certain things very, very seriously. Like the cost of a pimento cheese sandwich is just as important as how high the second cut (of grass) is going to be.”
- The Masters website says early day-trip patrons and a no-frills menu allowed low prices; sandwiches were made by local caterers before moving on-site in 2013.
- Menu changes: chicken salad wrap became brioche sandwich (2021); savory tomato pie debuted (2025); new Masters Candy Bar ($2.25) replaced peanuts; blueberry muffins and cheese straws rose 50 cents since last year.
- Practice-round tickets: $125 and $150; tournament rounds: $160; four-day badges: $525 (up from $450).
- Resale tickets on StubHub: single-round tickets over $6,000; four-day grounds badge over $20,000.
- Hot merchandise: a khaki-clad lawn gnome for $59.50 (up $10 from last year), limit one per customer, roughly 1,000 made daily; 10th anniversary, unconfirmed rumors it may be the last year.
- Forbes estimated 2022 Masters revenue at $141 million: $69 million from merchandise, $8 million from concessions.
Conflicting Reports
No conflicting reports identified in the source article.
Still Unclear
- Whether the lawn gnome will be discontinued after this year (officials have not confirmed or denied rumors).
- Official Masters revenue data remains scarce; only a 2022 Forbes estimate is cited.
Misconceptions
No widespread misconceptions addressed in the source article.
Key Figures
- Monica Johnson – spectator quoted from previous year.
- Billy Payne – Augusta National Chairman (2007 quote).
Sources: NPR
