Masters keeps pimento cheese sandwich at $1.50 as other prices rise
9 reported
According to a single-source report from NPR, the Masters golf tournament continues to sell its signature pimento cheese sandwich for $1.50, a price that has remained unchanged since 2002. The sandwich has been on the menu since the first tournament in 1934, when it cost 30 cents, which the article notes is the equivalent of over $7 today. The tournament’s Instagram account described the concessions as “a model of concessions consistency.” While most menu items cost no more than $3.00, the most expensive offerings are beer and wine at $6.00 each. The article reports that an attendee could buy one of each of the 27 menu items for $78.75. The low concession prices contrast with high ticket costs, with four-day tournament badges at $525 this year, up from $450 in the last three years. The article also notes that resale tickets on secondary platforms can reach five-digit prices, with single-round tickets for the final three days starting at over $6,000 on StubHub as of Thursday.
What’s reported
The Masters pimento cheese sandwich has cost $1.50 since 2002.
The sandwich first appeared on the menu in 1934, costing 30 cents.
Most menu items cost no more than $3.00; beer and wine cost $6.00.
Buying all 27 menu items would cost $78.75.
Four-day tournament badges cost $525 in 2026, up from $450 in the previous three years.
Resale tickets on StubHub for single rounds started at over $6,000 as of Thursday.
A new Masters Candy Bar ($2.25) replaced peanuts this year.
Blueberry muffins and cheese straws increased by 50 cents since last year.
Forbes estimated Masters revenue at $141 million in 2022, with $69 million from merchandise and $8 million from concessions.
Key figures
Monica Johnson, spectator (quoted from last year)
Billy Payne, Augusta National Chairman (quoted from 2007)
Sources: NPR
