BBC Sport App Launches Shorts Feature for Short-Form Video
The BBC Sport app has introduced a new feature called Shorts, designed for short-form video content. Shorts offers full-screen, vertical videos that are easy to scroll through, similar to familiar social media formats. The content includes highlights, breaking news, explainers, behind-the-scenes footage, interviews, and features from major sporting events. Users can set Shorts as their default home screen when opening the app by going into Settings. The feature is not yet personalized and currently shows the same curated selection to all users, chosen by the BBC Sport team. BBC Sport stated the launch is in response to the growing number of fans who follow sport through short-form video, aiming to provide trusted journalism and expert analysis in a popular format.
What’s reported
Shorts is a new short-form video feature on the BBC Sport app.
Videos are full-screen, vertical, and scrollable.
Content includes breaking news, explainers, behind-the-scenes content, interviews, highlights, and features.
Users can set Shorts as the default opening screen via Settings.
The experience is not yet personalized; all users see the same curated content.
The feature was launched because more fans are following sport through short-form video.
Sources: BBC News
