Amazon expands UK same-day grocery and ultra-fast delivery
8 reported
Amazon is expanding its fast-track delivery services in the UK, including adding fresh fruit and vegetables to same-day deliveries, after closing its standalone grocery stores. The company said it will expand Amazon Now, its ultra-fast delivery service that delivers goods in under 30 minutes in parts of London, to Manchester and Birmingham this year. Same-day delivery services will also be extended to Ipswich and Coventry, and shoppers in London will be able to add fresh groceries to same-day deliveries, a service trialled in the US. The service will initially be available in parts of central and east London, with plans to expand to more postcodes and areas across the country. Amazon is also increasing its use of robotics in warehouses, including AI-empowered voice-controlled machines, to enable faster deliveries. The company’s Darlington fulfilment centre has begun trialling drone flights as the first UK location for its Prime Air delivery service.
What’s reported
Amazon is expanding Amazon Now ultra-fast delivery (under 30 minutes) to Manchester and Birmingham this year.
Same-day delivery will be extended to Ipswich and Coventry.
London shoppers can add fresh fruit, vegetables, meat, poultry, seafood, dairy, bread, eggs, and frozen foods to same-day deliveries.
The same-day grocery service is free for Amazon Prime members on orders over £20; non-members pay £5.99.
Amazon closed its Amazon Fresh “just walk out” stores last year; five of 19 former Fresh stores are becoming Whole Foods outlets.
Amazon reported UK sales of about £32bn in 2025, up 10% from £29bn in 2024, and plans to invest £40bn in the UK over three years from 2025.
Amazon is trialling drone flights at its Darlington fulfilment centre for Prime Air.
UK country manager John Boumphrey said Amazon continues to take on about 1,000 apprentices a year in the UK.
Key figures
John Boumphrey, UK country manager for Amazon
Sources: The Guardian
