Maine tourism forecast: Canadian bookings drop, but some optimism remains
The Story
A report from NPR’s Carol Bousquet examines the summer tourism outlook in Old Orchard Beach, Maine, a coastal town that has traditionally relied heavily on Canadian visitors. Innkeepers and campground managers report that Canadian bookings have fallen sharply since President Donald Trump took office, sparking a trade war and rhetoric about Canada becoming the 51st state that insulted many Canadians. However, some businesses are seeing overall reservations rise because of increased domestic travel and targeted marketing to other U.S. regions. High fuel prices are a factor for all potential visitors, but one hotel owner suggested that the cost of airline tickets could actually benefit beach towns that attract driving vacations. The town’s iconic pier and amusement park are preparing for the season, and a campground is planning to expand by adding 100 new sites next year.
Key Facts
- Canadians’ hotel bookings in Old Orchard Beach are down to 13% from 20% since President Donald Trump took office.
- The drop is attributed to the trade war and rhetoric about Canada becoming the 51st state.
- Innkeeper Pierre Janelle said if one market shrinks and another does not expand, the town overall will be hurt because not everyone benefits equally.
- Mandi Cote, manager of the Old Orchard Beach campground, reported that reservations for 2026 are trending up compared to the same time last year.
- Cote said Canadians told her at a trade show in Montreal they would not return until Trump is out of office.
- The 108-acre campground is planning to add another 100 sites next year.
- High gas prices may keep some visitors away, but Pierre Janelle noted that driving vacations are more accessible given rising jet fuel and airfare costs.
Conflicting Reports
No conflicting reports identified in the source article.
Still Unclear
No open questions identified in the source article.
Misconceptions
No widespread misconceptions addressed in the source article.
Key Figures
- Diana Asanza, town manager of Old Orchard Beach
- Pierre Janelle, innkeeper at hotels Kebek 3 and Edgewater
- Caley Mackenzie, front desk agent
- Becky Jacobson, executive director of HospitalityMaine
- Mandi Cote, manager of the Old Orchard Beach campground
- Carol Bousquet, NPR reporter
Sources: NPR
