World Cup 2026 Fashion: Haaland, Mbappe, Yamal Lead Off-Field Style
8 reported
According to a Variety report, the 2026 FIFA World Cup saw football stars turn team arrivals and training camp entrances into a global runway. Brands released entire fashion collections around teams, including Nike’s partnership with Jacquemus for France and Adidas’s link with Willy Chavarria for Mexico. Kylian Mbappé, despite France not reaching the final, fronted the Nike x Jacquemus Les Bleus collection and starred in Dior’s Summer 2026 campaign. Norway’s Erling Haaland, described as the competition’s biggest breakout star, was noted for a designer bag rotation including a rare Hermès Haut à Courroies and several Birkin-style carryalls. Spain’s Lamine Yamal was highlighted as a teenage star with a flashier style featuring Chanel tweed and Louis Vuitton bags. The article also listed specific outfits worn by Mbappé, Haaland, Jackson Irvine, Yamal, and Charles de Ketelaere at various events.
What’s reported
The 2026 World Cup made the relationship between fashion and football impossible to ignore, per the article.
Nike partnered with Jacquemus on a French national team capsule; Adidas linked with Willy Chavarria on Mexico jerseys, tracksuits, and shorts.
Puma, Palace, Corteiz, and Gap all released football-inspired collections; Argentina’s Kith jersey, modeled by Lionel Messi, became the most coveted streetwear collectible of the season.
Kylian Mbappé fronted the Nike x Jacquemus Les Bleus collection and starred in Dior’s Summer 2026 campaign, marking Jonathan Anderson’s debut collection as creative director.
Erling Haaland’s designer bag rotation includes a rare Hermès Haut à Courroies, several Birkin-style carryalls, and archival Louis Vuitton pieces.
After Norway’s loss to England last Saturday, Haaland arrived in Oslo with a Dolce & Gabbana Sicily tote from the house’s spring 2027 menswear show in Milan last month.
Lamine Yamal was noted for Chanel tweed, Louis Vuitton bags, Dior separates, Chrome Hearts details, Amiri denim, and statement sneakers.
Specific outfits: Mbappé wore a Nike x Stussy tracksuit with Dior’s Normandie Tote Bag; Haaland wore a full monochrome grey D&G suit for the Dolce & Gabbana Alta Sartoria show in Rome; Jackson Irvine wore a full Levi’s look at GQ Germany’s Men of the Year Awards; Yamal wore a Louis Vuitton jacket and belt at a Barcelona game; Charles de Ketelaere wore a Fullcount baseball hat and a Junya Watanabe workman jacket in Milan.
Key figures
Kylian Mbappé (France captain)
Erling Haaland (Norwegian striker)
Lamine Yamal (Spain teenage star)
Jackson Irvine (attended GQ Germany’s Men of the Year Awards)
Charles de Ketelaere (spotted in Milan)
Lionel Messi (modeled Argentina’s Kith jersey)
Jonathan Anderson (creative director of Dior’s Summer 2026 campaign)
Barbara Gallo (styled Jackson Irvine’s Levi’s look)
Sources: Variety
