OnePlus Exits US and European Markets; Oppo Pledges Ongoing Support
6 verified5 unconfirmed2 contested
Smartphone maker OnePlus is leaving the United States and European markets, with parent company Oppo stating that it will no longer launch new products in either region. Oppo has confirmed that existing OnePlus devices will continue to receive software updates and after-sale support, though the company did not specify how it will honor those commitments in the U.S. where it will have no retail presence. The restructuring also affects Oppo’s other sub-brand Realme, which will focus on overseas markets and stop launching new products in China. Job cuts have occurred across various regions, with some employees given the option to transition to roles within Oppo. The moves come amid a broader global smartphone market decline, with shipments dropping 11 percent year-over-year in the second quarter of 2026. OnePlus has seen its U.S. market share fall sharply over the past several years, dropping from roughly 1.8 percent of the market in 2021 to 0.1 percent in 2025.
What’s verified
OnePlus is exiting the United States and European markets and will not launch new products in those regions.
Parent company Oppo has stated that it will honor existing support and warranty agreements for OnePlus devices in the affected markets.
Oppo’s other sub-brand Realme will focus on overseas markets and no longer launch new products in China.
OnePlus has undergone layoffs and staffing changes in North America and Europe, with some employees being offered roles within Oppo.
OnePlus’ product roadmap in China remains unchanged.
The global smartphone market saw an 11 percent year-over-year decline in shipments in the second quarter of 2026.
Where accounts differ
One source reports that Oppo has confirmed it will honor software updates and after-sale support for OnePlus devices in the U.S. and Europe, with devices transitioning to Oppo’s ColorOS in the coming months and owners having the option to roll back to OxygenOS. Another source reports that Oppo did not respond to questions about what will happen to existing OnePlus devices regarding software updates and servicing and describes the transition to ColorOS as a rumor.
One source reports that Oppo confirmed OnePlus’ exit from the U.S. and European markets; another source states that Oppo did not confirm whether OnePlus is officially out of those markets, with a vague statement singling out the Chinese market.
Not yet confirmed
A single source reports that OnePlus laid off staff in the New York City office and that an anonymous former employee described the decision as top-down with no input from the team.
A single source reports that OnePlus shipments in the U.S. dropped from 1 million in 2019 to just under 130,000 in 2025, a roughly 90 percent decline.
A single source reports that Bloomberg indicated OnePlus will leave India and all other remaining markets except for China by next year; Oppo declined to comment on this.
A single source reports that OnePlus is still preparing to release a flagship phone called the OnePlus 16, but it is unclear if it will launch outside China.
It is unknown whether OnePlus will continue operating in India or other markets outside China.
Key figures
OnePlus – smartphone brand, subsidiary of Oppo
Oppo – parent company, fourth-largest global smartphone maker
Realme – Oppo sub-brand
James Paterson – senior PR manager for Oppo in Europe
Elvis Zhou – Oppo Europe CEO
Nabila Popal – senior research director of Consumer Devices at International Data Corporation
Carl Pei – OnePlus cofounder (left in 2020), founder of Nothing
