Masters keeps pimento cheese sandwich at $1.50 amid rising prices
11 reported
According to NPR, the Masters golf tournament continues to sell its pimento cheese sandwich for $1.50, a price unchanged since 2002, even as inflation and other economic factors raise costs elsewhere. The sandwich has been on the menu since the first tournament in 1934, when it cost 30 cents, equivalent to over $7 today. The tournament stated on Instagram that its concessions are "a model of concessions consistency." Other menu items, including meat sandwiches and desserts, cost no more than $3.00, with beer and wine at $6.00. A spectator told NPR last year that the low prices were a "pleasant surprise." The Masters' website explains that the simple menu was originally designed for day-trippers due to a lack of hotel rooms, and sandwiches were made by local caterers before moving on-site in 2013. While concession prices remain low, ticket prices are high, with practice-round tickets at $125 to $150, tournament rounds at $160, and four-day badges at $525, up from $450 in prior years. Resale tickets on secondary platforms have reached over $6,000 for single rounds and over $20,000 for four-day badges.
What’s reported
The pimento cheese sandwich at the Masters costs $1.50, unchanged since 2002.
It has been on the menu since the first tournament in 1934, when it cost 30 cents.
The tournament said on Instagram that its concessions are "a model of concessions consistency."
Other menu items cost no more than $3.00; beer and wine cost $6.00.
A spectator named Monica Johnson told NPR last year the prices were a "pleasant surprise."
The Masters' website says the no-frills menu was designed for day-trippers due to a lack of hotel rooms.
Sandwiches were made by local caterers before all concessions moved on-site in 2013.
Practice-round tickets cost $125 and $150; tournament rounds cost $160; four-day badges cost $525, up from $450.
Resale tickets on StubHub started at over $6,000 for single rounds and over $20,000 for four-day badges.
A khaki-clad lawn gnome souvenir costs $59.50, up $10 from last year.
Forbes estimated Masters revenue at $141 million in 2022, with $69 million from merchandise and $8 million from concessions.
Key figures
Monica Johnson: spectator quoted by NPR last year.
Billy Payne: Augusta National Chairman, quoted in 2007 about the importance of the sandwich price.
Sources: NPR
