Shanghai TV Market Adopts Dual-Venue Format to Boost Chinese Content Sales
9 reported
The Shanghai International Film & TV Market is introducing a dual-venue format at the Shanghai Exhibition Center this year, according to a report by Variety. The new structure includes separate spaces for international company pavilions and a dedicated arena pairing Chinese content sellers with buyers from markets including the U.K., France, Brazil, and Canada. The international pavilion brings together institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain, with programming on foreign production showcases and location promotion for Europe and the Middle East. The Chinese promotion venue will host matchmaking sessions by category – films, drama series, and microdramas – alongside international industry salons and cultural tourism route promotions. Chen Guo, managing director of Shanghai International Film & TV Events Center, stated that the TV forum programming will center on facilitating global content deals, bringing together decision-makers from major global platforms. The market is also introducing an official awards category for microdramas, recognizing outstanding short-form productions across four judging dimensions. Chen noted that the market is entering a rebound cycle following inventory consolidation, with AI tools drawing in younger creators and raising the bar on storytelling. Last year, overseas guests accounted for 12% of total market attendees, with creative personnel representing the largest professional category at 35.54%.
What’s reported
The Shanghai International Film & TV Market is launching a dual-venue format at the Shanghai Exhibition Center this year.
Separate spaces exist for international company pavilions and a dedicated arena pairing Chinese content sellers with buyers from the U.K., France, Brazil, and Canada.
The international pavilion includes institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain.
The Chinese promotion venue hosts matchmaking sessions by category: films, drama series, and microdramas.
Chen Guo, managing director of Shanghai International Film & TV Events Center, stated the TV forum will focus on facilitating global content deals.
The market is introducing an official awards category for microdramas, judged on value orientation, narrative and creativity, production and audiovisual quality, and distribution and reputation.
Chen said the market is in a rebound cycle after inventory consolidation, with AI tools attracting younger creators.
Last year, overseas guests were 12% of total attendees; creative personnel were 35.54% of attendees.
The market runs contiguously with the Shanghai International Film Festival.
Key figures
Chen Guo, managing director of Shanghai International Film & TV Events Center
Sources: Variety
