Pinterest launches experimental AI shopping app Ask Pinterest
8 reported
Pinterest announced a new experimental app called "Ask Pinterest" on Wednesday, designed to explore a conversational approach to shopping and product discovery. The app is initially available in limited access and uses Pinterest's "Taste Graph" data to provide personalized recommendations through a chatbot-like interface. The company stated the app could handle complex or multi-step queries, such as planning a dinner party or furnishing a room, and can leverage users' saved Pins and Boards for personalization. Pinterest also introduced other AI initiatives for advertisers, including an AI assistant in beta for its Ads Manager in the U.S., a new AI model called Performance+ creative, and the Pinterest Model Context Protocol (MCP) for campaign management. The announcement comes ahead of the Cannes Lions adtech industry gathering, which this year focuses on AI for advertisers and marketers. Pinterest's Chief Business Officer, Lee Brown, said the future of discovery will be shaped by context, taste, and trusted recommendations, an area where Pinterest feels it has a unique advantage.
What’s reported
Pinterest announced an experimental app called "Ask Pinterest" on Wednesday.
The app uses Pinterest's "Taste Graph" data to map people to their interests and aesthetics.
Ask Pinterest is initially available in limited access via the web on mobile and desktop.
The app is designed for conversational, chatbot-like product discovery using natural language.
It can handle complex queries like planning a dinner party or furnishing a room over time.
The app can leverage users' saved Pins and Boards for personalized answers when signed in.
Pinterest also introduced an AI assistant in beta for its Ads Manager in the U.S., a new AI model called Performance+ creative, and the MCP infrastructure for advertisers.
The announcement was made ahead of the Cannes Lions adtech industry gathering.
Key figures
Lee Brown, Chief Business Officer of Pinterest
Sources: TechCrunch
