Mystery buyer approached Playboy for lingerie stake; prosecutors call it a scam
The Story
In early 2025, executives at Playboy received an unsolicited call from an unnamed buyer who claimed to have millions of dollars to purchase a large stake in Honey Birdette, the high-end lingerie company Playboy acquired in 2021. Prosecutors have stated that the buyer, Kevin Juin, used money raised for that purpose to buy luxury watches, jewelry, private-club memberships and OnlyFans subscriptions, characterizing the transaction as a scam.
Key Facts
- In early 2025, Playboy executives received a call from a mysterious buyer who said he had put together millions of dollars to buy a large stake in Honey Birdette.
- Honey Birdette is a high-end Australian lingerie business that Playboy bought for $333 million in cash and stock in 2021.
- Prosecutors stated that the buyer, Kevin Juin, used the money raised to purchase luxury watches, jewelry, private-club memberships and OnlyFans subscriptions.
Conflicting Reports
No conflicting reports identified in the source article.
Still Unclear
- Whether the buyer actually had millions of dollars or simply claimed to.
- What charges, if any, have been filed against Kevin Juin.
- How much money was involved and how it was raised.
Misconceptions
No widespread misconceptions addressed in the source article.
Key Figures
- Kevin Juin – identified by prosecutors as the buyer.
Sources: MarketWatch
